NY End Roast Beef (Approx. 2 lb)

The kind of roast that makes the whole house smell like Sunday dinner.

This New York End Roast from HighMark Beef Co. is rich, hearty, deeply beefy, and made for slow evenings around the table. Cut from the strip loin end, it brings together the tenderness people love from New York strip with the cozy, roastable feel of a classic family dinner centerpiece. At around 2 pounds, it’s the perfect size for a smaller gathering, meal prep for the week, or a dinner that still leaves you excited for leftovers.

What makes it different

The NY End Roast carries beautiful marbling and a naturally rich flavor that holds up beautifully to roasting. It’s one of those cuts that feels elevated without needing a complicated recipe. HighMark Beef Co. raises pasture-based cattle with a focus on animal health, thoughtful grazing, and producing consistently flavorful beef from start to finish.

Their cattle are pasture-raised, grass-fed, and grain-finished for the balance of tenderness, texture, and classic beef flavor that makes a roast like this really shine.

How it cooks

This is a low-and-slow kind of cut. Season generously with salt, pepper, garlic, and herbs, then roast until perfectly medium-rare to medium. Let it rest before slicing thinly across the grain to keep every bite tender and juicy.

You can keep it classic, or lean into bold flavors with chimichurri, horseradish cream, au jus, or a simple pan sauce.

How we love to use it

Served with crispy potatoes and roasted carrots, piled onto toasted sandwiches the next day, sliced thin for steak salads, or turned into easy weeknight beef bowls throughout the week. It feels special enough for guests, but approachable enough for an ordinary Wednesday.

From the ranch

HighMark Beef Co. is rooted in five generations of Texas ranching, raising pasture-based cattle with thoughtful grazing practices and a hands-on approach from start to finish. Their beef is pasture-raised, grass-fed, and grain-finished for the right balance of flavor, tenderness, and consistency.